Miranda Cosgrove’s STEM Loft

OVERVIEW

Miranda Cosgrove’s STEM Loft is a Webby-nominated digital companion series to support the CBS Weekend program Mission Unstoppable. 

With the goal of encouraging young women to embark on their own STEM journeys, STEM Loft presents silly (100% true!) stories as Miranda Cosgrove brings high fashion and humor to let us in on a widely-known secret: STEM is cool.

ROLE

Writer, producer, script supervisor, and social media strategist.

CHALLENGES

How can we ensure audiences are attracted to our educational content? How can ensure they won’t scroll within the first few seconds? With additional time and budget constraints, it really takes the whole crew to pull this off!

STRATEGY

With project involvement from start to finish, I can really plan the minutia of each detail from pitch to publish. Which topics will get the most clicks? Will this outfit spark a conversation? Can we schedule the publish date alongside a relevant holiday? How can I get the perfect thumbnail photo in between takes? How can we convert Miranda Cosgrove’s audiences to become fans of STEM?

RESULTS

Scripts are written with digestible factoids that delight and educate viewers. There’s no ulterior motives or product to push here, just freedom to create an insatiable craving for more STEM content.

KPIs include awareness (views), engagements (likes and comments) and building community (follows).

KEY TAKEAWAYS

The target demographic (teen girls) wants bite-sized information that entertains and makes an impact. Key words are quick, interactive, and authentic. This strategy has helped us gain tens of millions of views and a steadily climbing community year after year.